#breakfast: How B&Bs can use food hashtags on Instagram

Food on social media is big. Really big.

In fact, #food regularly appears in the top 30 most popular Instagram hashtags of all time, according to many different sources. (Or should that be, sauces?).

We are obsessed.

So while this is a great opportunity for hotel restaurants and B&Bs, it’s no surprise that getting ahead of the competition takes practise, knowledge and a whole lot of strategic thinking.

And you’re busy running a business, right?

Well, you’ve come to the right place. Let’s get you started with my quick guide to choosing the right Instagram food hashtags for your B&B’s marketing plan.

How hashtags work

Ultimately, hashtags are there to group posts with a common interest together. Clicking on one will take you to its main page where you’ll see other posts that include the same hashtag. Users can ‘follow’ this hashtag page.

So far, so good.

Things then get a little more complicated as Instagram uses various algorithms such as timing, the amount of engagement on a post and an individual’s Instagram behaviours, to determine which posts appear on users’ feeds.

Choosing your Instagram food hashtags

Spoiler alert: a general Internet search for the most popular Instagram food hashtags will result in hashtags such as:


The list goes on. And on. And on.

I’d recommend you create a list of around 20 of these generic and popular food hashtags. Honestly – it’s better than trying to remember them.

You’ll want to use some of these on your posts, but keep in mind that you won’t appear on the feed of everyone who follows these hashtags – especially if you’re new to this – because of those pesky algorithms mentioned above.

But fear not, for niche hashtags are your secret weapon.

Niche hashtags on Instagram

Take some time to create a second list of around 20 hashtags, but this time, choose niche options.

Let’s say, you want your B&B to become known for its amazing egg breakfasts. You want to reach hardcore eggy-breakfast-lovers who can’t wait to read your morning menu.

To do this, you need to find their hashtags.

For example:

You click on #eggs. This has more than 13 million posts.

Look at the comments on some of the posts.

You find that #poachedegg exists (296,000 posts)

You click through to that, and find that #poachedeggandavocado exists (372 posts).

So if your menu includes poached egg and avocado, you’re much more likely to get noticed if you use this smaller, more niche hashtag. You can apply this theory to any item that you’d like to promote.

Bringing your lists together

Instagram currently allows up to 30 hashtags per post, so when you write your post, choose some from your generic list and then match some niche ones to your photo.

Have fun with it, post regularly and respond to comments. It takes a lot of time to begin with, but consistency will pay off. You could even use this technique to promote your location, sustainability practices or any other USP in your marketing plan.

I hope this helps to get you started, but as always, do contact me for help with social media planning or ongoing management packages.

Good luck!