With a roadmap out of lockdown becoming clearer, you might now be in need of some fresh hotel marketing ideas.
On Monday, 22nd February, Prime Minister Boris Johnson advised that hotels and B&Bs in England could potentially re-open on Monday, 17 May. The date is subject to conditions between now and then, but we can certainly take hope from the widely-believed prediction that there will be a UK staycation boom.
So, what can we do right now, while we wait?
Here are five hotel marketing ideas to make sure you’re prepared for those bookings to soar.
Bring your social media channels up to date
With so much uncertainty over the past 12 months, many hoteliers have abandoned their social media channels.
Now is the time to get them back up and running and remind your followers that you’re preparing to open again.
Tell them what you’ve been up to, how you’ve improved your facilities or any other relevant content to fill the gap. Although the reason for your absence might feel obvious, explaining your silence will smooth the transition back to regular posting.
Families have a lot of catching up to do! Make your hotel their first choice by offering memorable experiences that help them make up for the past year.
Try child-friendly foodie workshops or cocktail-making masterclasses to bring people together. Or if you really want to go for it, could you introduce a theme to your hotel? I personally love the The Chocolate Box Hotel in Bournemouth, but the Wizard Experiences at Georgian House Hotel in London shows how the theme can work brilliantly in just a few rooms.
Sustainable holidays are still high in demand as travellers become even more eco-conscious. Guests want to know where their food comes from, what recycling practices you have and how you facilitate customers who have electric vehicles.
This is fast-becoming one of the most important elements of travellers’ decisions, so tell potential guests what you’re doing to protect the environment to make your hotel their favourite option.
Stick with your niche
If you’ve built up a particular customer niche, stick with it during this turbulent time. Let your loyal customers know you’re still there for them and ready to provide all that they need and more.
Venturing into a new niche could work wonders for your hotel in the long term, but if you do this, do it sensitively so as not to alienate the niche you’ve worked hard to accommodate. Introducing a theme in the example above is a good way to test the water before you commit.
Make your Covid precautions known
Until Coronavirus is a distant memory, some travellers are likely to still be a little cautious about your hotel’s hygiene and social distancing measures.
Reassure them by making your precautions known on your website and your social channels. That way, you’re nipping any doubt in the bud straight away.
Remember, travellers are just as desperate to book a break as you are to host them. Our sector will bounce back, and Sunny Spot Copywriting is here to help when you need an extra pair of hands.