About Sunny Spot Copywriting

About

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Hi, I'm Nicola

I love our industry. People come to us ready for a good time and we make that happen with luxury hotels, inflatable flamingos and everything in between. What’s not to like?

The sector is ingrained in me. As a teenager it’s all I wanted to study and as an adult I’ve discovered an additional love for creative writing and psychology. Sunny Spot Copywriting really is a business-shaped version of me, and you can be sure that both my heart and my head will go into your project. I can’t wait to work with you!
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How I can help you

As a copywriter, I don’t necessarily count words, but I do make every word count. I’m well versed in the art of concise, effective writing that gets the job done. Need a three-word power advert? Fine. An engaging, 500-word blog post? No problem. Let’s develop a brief for your brand and I’ll get stuck in.

Copywriting vs Content writing

Don’t worry, people ask me what the difference is a lot. Most businesses use a combination of the two.

Copywriting

This is the art of writing in such a way that the reader feels compelled to take action. It’s used on adverts, emails, leaflets and landing pages that aim to inspire people to buy, donate, share, wear a silly hat. You get the point.

Content writing

This is about strengthening your brand in a more subtle way, like using social media, blogs and emails to entertain your reader. It’s great for giving your business a voice beyond its core function; a personality and an interest in engaging with the public.

Testimonials

"Nicola's copywriting and content support has been incredibly valuable. We’ve seen improvements in engagement and click-through rates on emails, and her attention to detail and thinking beyond the brief has helped us improve our overall content strategy for our client. I would wholeheartedly recommend Sunny Spot Copywriting."
Chris Newnham, Director, Insightful UX
“It was clear that Nicola took the time to understand our audience and come up with an article that would appeal to our readers. She kept the reader engaged by using words that flowed effortlessly to set a fantastic scene before leading them to the practical information required to make a booking.”
Max Hartshorne, Editor, GoNOMAD.com
“Nicola has such a way of writing engaging content that inspires our visitors to try something new and was able to adapt to our tone of voice instantly. I’m looking forward to working together again in future!”
Red Funnel Marketing Team
“I worked with Nicola on a range of travel behaviour change projects; some of which received national recognition thanks to her enthusiasm and competence. I wouldn’t hesitate to work with her again.”
Chris Gregory, A to There Solutions
"Nicola understood the needs of my business very quickly and produced work that I was incredibly pleased with".
Jane Ashworth, Dormers B&B, Dorset
“If you’re looking for a writer with a warm, humane and humorous approach, and a novel and always interesting style... if you want beautifully constructed paragraphs interspersed with wonderful chuckle moments... you do not need to look any further!”
Jo Randall – Medina Isle of Wight parkrun Report Coordinator
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Get in touch

If you think I can help you and your business, please use the short form here to contact me for an informal discussion.

Alternatively, you can contact me on 07815 637203 or email me directly at nicola@sunnyspotcopy.co.uk